Headline: HBO Max to launch in UK with new streaming plans and password
- Mar 24
- 1 min read
Why this matters:The launch intensifies competition in the UK streaming market and may affect how viewers access major TV shows.
Date: 24 March 2026
Tags: Entertainment, Technology, Business
Summary:
HBO Max launches in the UK on 26 March, completing European rollout.
Platform will compete with Netflix, Disney+, Prime Video and others.
Service includes HBO, Warner Bros. content and TNT Sports coverage.
Popular titles include The Last of Us, Succession and House of the Dragon.
Some content previously available via Sky Atlantic, NOW and Netflix.
Sky TV customers will receive HBO Max at no extra cost in bundles.
Streaming plans range from £4.99 to £14.99 monthly, plus sports package.
Service supports multiple profiles, downloads and parental controls.
Company expanding crackdown on password sharing using tracking systems.
HBO Max aims to reach 150 million global subscribers by end of 2026.
What’s next:HBO Max rollout begins 26 March across devices and partners. Password-sharing restrictions are expected to tighten globally.
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