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On 15 January 2024, Meta restricted access to WhatsApp so that only its own AI assistant, Meta AI, could use the platform.
The European Commission stated that WhatsApp is an important entry point for AI chatbots like ChatGPT to reach users and accused Meta of abusing its dominant position by blocking competitors.
Meta spokespersons responded, claiming the EU had misunderstood the situation and that WhatsApp Business was not a key way for users to interact with chatbots.
Teresa Ribera, the EU's competition chief, emphasized the need to protect effective competition and prevent tech giants from using their market dominance unfairly.
The EU is awaiting Meta's formal response to its findings. If Meta does not address the concerns, the EU may impose interim measures to prevent harm to the market.
Mathias Vermeulen, a director at AWO law firm, said Meta could be required to reopen WhatsApp to third-party AI assistants if interim measures are applied.
The case is part of a broader EU effort to investigate big tech companies under its digital laws.
This issue follows the EU's actions against TikTok, where the Commission ordered changes to its "addictive design" or face potential fines.
The EU also launched an inquiry into Elon Musk's X (formerly Twitter) in January, concerned that its AI tool Grok was used to create sexualized images of real people.
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